Terminal 1
Rebranding for Terminal 1. A low-cost terminal with international and domestic flights, in Israel's Ben Gurion airport.
My inspiration for the project was a To-do list. I wanted to make a wayfinding system that’s easy and understandable for the passenger, the way a to do list is. The wayfinding system covers the terminal walls and "walks" with the passengers until they reach their flight. The signs break down the process the passenger goes through into tasks. By looking at a sign, the passenger understands which tasks they have completed, which tasks they are about to complete and where they are now. The rebranding is explained in the brand book.
2021
Branding
